Any Facebook posts with a call to action that is state-specific must be geo-targeted within the relevant Sections service footprint. One geo-targeted post can be made on FB daily (across all RFDS companies).
This includes anything involving:
- Fundraising
- Donations
- Mailing list signup
- Events including both major events and local, community/support group events.
- State specific sponsorship/partnership
- Link to state-specific webpage/shop
Any posts that have not been geo-targeted correctly will be removed and need to be posted again with the correct geo-targeting.