Colour is a significant element of the RFDS identity. Our organisation’s colours help to communicate our tone-of-voice. Fresh, reliable, caring, and distinctly Australian, the colour palette plays a vital role in creating a vibrant and dynamic look and feel for our brand.
The time-honoured colour palette utilised for the brand since inception are now complemented by colours reflecting the diverse landscapes of Australia, including vibrant outback oranges, reds and yellows, sky blues, and gum greens.
This Style Guide will assist in applying the RFDS colour palette correctly. All RFDS colours must always appear legibly with clear reproduction essential. Specified colours must be consistent regardless of the medium, substrate or process. Uniform, high-quality reproduction is critical to ensuring positive impressions.
